It was 1921
Ireland had just been partitioned, the British miners were striking for more pay and the federation of British industry had an idea. Exports were booming in South America - how about a handbook for businessmen trading in that far away continent? The Anglo-South American Handbook was born that year, written by W Koebel, the most prolific writer on Latin America of his day. 1924
Two editions later the book was ’privatized‘ and in 1924, in the hands of Royal Mail, the steamship company for South America, it became The South American Handbook, subtitled ’South America in a nutshell‘. This annual publication became the ’bible‘ for generations of travellers to South America and remains so to this day. In the early days travel was by sea and the Handbook gave all the details needed for the long voyage from Europe. What to wear for dinner; how to arrange a cricket match with the Cable & Wireless staff on the Cape Verde Islands and a full account of the journey from Liverpool up the Amazon to Manaus: 5898 miles without changing cabin! 1939
As the continent opened up, The South American Handbook reported the new Pan Am flying boat services, and the fortnightly airship service from Rio to Europe on the Graf Zeppelin. For reasons still unclear but with extraordinary determination, the annual editions continued through the Second World War.
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1970s
Many more people discovered South America and the backpacking trail started to develop. All the while the Handbook was gathering fans, including literary vagabonds such as Paul Theroux and Graham Greene (who once sent some updates addressed to "The publishers of the best travel guide in the world, Bath, England"). 1990s
During the 1990s the company set about developing a new travel guide series using this legendary title as the flagship. By 1997 there were over a dozen guides in the series and the Footprint imprint was launched. 2000s
The series grew quickly and there were soon Footprint travel guides coveringmore than 150 countries. In 2004, Footprint launched its first thematic guide: Surfing Europe, packed with colour photographs, maps and charts. This was followed by further thematic guides such as Diving theWorld, Snowboarding the World, Body and Soul escapes, Travel with Kids and EuropeanCity Breaks. 2009
Today we continue the traditions of the last 87 years that has served legions of travellers so well. We believe that these help tomake Footprint guides different. Our policy is to use authors who are genuine experts who write for independent travellers; people possessing a spirt of adventure, looking to get off the beaten track. |
